Why Leading with Purpose (Not Just Profits) Is the Smartest Business Strategy If your company’s purpose is “maximize shareholder value,” congratulations—your mission statement is indistinguishable from a vending machine’s reason …
Vision That Moves: How Great Leaders Inspire
Want a Vision Statement That Moves People? Start With Purpose, Not Platitudes A dusty poster in the lobby. A sentence nobody remembers. A vague promise to “innovate sustainably with integrity.” …